With a Bachelor’s degree in Business & Brand Management and a Master’s in Art, Law and Business from fine art auction house Christie’s in London, she anchors the brand foundation at the intersection of commerce, style, design and art.

Following her postgraduate studies, she worked within Christie’s International Real Estate department, before later transitioning into organising luxury events within the classic and collector car industry across Europe.

The brand draws heavily on the design language and lifestyle of the late 1960s and 1970s, alongside strong influences from the fine art world, including contemporary art, collage, symbolism, pop art, and refined interior spaces. The brand and its collections seek to seamlessly blend these worlds, to create timeless garments and jewellery pieces that embody both artistic depth, vivaciousness, and enduring style.