With a Bachelor’s degree in Business & Brand Management and a Master’s in Art, Law and Business from fine art auction house Christie’s in London, she anchors the brand foundation at the intersection of commerce, style, design and art.

Following her postgraduate studies, she worked within Christie’s International Real Estate department, before later transitioning into organising luxury events within the classic and collector car industry across Europe and alongside launching the brand exclusively via word-of-mouth sales in 2024 at 26 with the signature workout mats.

The brand draws heavily on the design language and lifestyle of the 1970s & 1990's, alongside strong influences from the fine art world, including contemporary art, collage, symbolism, pop art, and refined interior spaces.

The brand and its collections seek to seamlessly blend these worlds, to create timeless garments and jewellery pieces that embody both artistic depth, vivaciousness, and enduring style.

Our design studio is located in Notting Hill, London and our designs are inspired by fine art, the fashion and soft glamour and sophisticated lifestyle of the 90's.

Our suppliers are located in Europe and Bali. This opportunity gives our company great insights as how our product is produced & we have built wonderful relationships with our suppliers. We are very proud of the relationships & credentials we have with them.