Design and sophistication sit at the core of Pianella's. Born from the desire and vision of wanting a more sophisticated exercise mat that is as elegant in design as it is excellent for performance with non-slip superior grip, our determination is to create products and designs for an aesthetically refined workout experience for our clients and ourselves that embodies exclusivity, elegance and grace and imbue each workout with a sense of joy, pleasure and enchantment.
The design prioritizes our clients experience, with the sleek subtle colorways, minimalist hand-drawn designs and our signature non-toxic, non-slip sustainable surfaces.
No-Social Media Philosophy
At the core of Pianella's as a luxury pilates & exercise brand, we embrace a "low social media" philosophy as for us, the luxury element extends not only to the use of the most noble materials, skillfull artisan production processes and devoted design work, but most importantly it means that we'd love to let our clients maintain the most precious luxury of all - their time - which would otherwise have been lost on a social media feed and which they now spend moving on the mats instead.
The Pianella's mat and brand instead emphasize the craftsmanship and enduring value of their products, which doesn't align with the fleeting nature of social media content.
By avoiding social media, the mats maintain their sense of timelessness and elegance which in turn allows our clients to maintain that nowadays rare sense of excitement of having found a new treasure, staying ahead of the curve and bein the one that sets the trend, the IT woman and Style-Maker.
For us as a brand, we are delighted to witness that it has allowed us to foster deeper, more meaningful in person connections and a focus on personalized client experiences with our magnificent, sophisticated and discerning international clientele.
This approach lets us prioritize quality over quantity, emphasizing the brand's commitment to excellence and bespoke service. Instead of engaging in fleeting digital trends, the brand invests in creating a serene, private environment where clients can focus on their well-being, aligning with the values of mindfulness, intentionality, and timeless luxury.
Brand Core
"For me the time on the mat whether during a Pilates or Yoga workout have always been the moments and time reserved to let the world and distractions around you fall away and to simply have fun and feel sensual and empowered moving your body.